Brand loyalty and a “back to basics” attitude among consumers have replaced the “bunker” mentality of Sept. 11, according to Brand Keys’ Customer Loyalty Index brand survivability assessment. Consumers rated 180 brands in 32 categories based on the following: the degree to which the brand was robust enough to withstand the pressures of a wartime economy, whether the brand represented lasting and solid American values and the level of confidence the consumer had in the brand. Consumers chose Wal...